Online reputation management assessments are now being used to evaluate risk factors on businesses and individuals. Online reputation profile assessments can go deeper to find details and information on the internet that the standard background checks may not.
Why Background Checks Are Important
Online reputation management profile assessments are used to formally assess an individual or company’s online image.
Background checks are conducted to assess equity risk, whether for businesses or individuals.
Whether a hiring manager is looking to invest in a new employee, or a private equity firm is looking to acquire a new business, risk assessments are required to determine whether or not the investment is worth it for the short and long term.
What Are Online Reputation Profile Assessments?
Risk assessment for business acquisition
Individual assessment for candidates and recruiters
Full background checks for businesses or individuals
Odds are you have Googled a company, business, or individual’s name before. What type of information do you look for?
When someone uses Google, they are looking for information – who, what, where, when and why.
When specifically looking at businesses, Google is home to all the information needed to determine whether or not a business is worth investing in based on customer reviews, accuracy of information, and trustworthiness as a whole.
What is an Online Reputation Risk Assessment?
Some might ask what’s even involved in an online reputation risk assessment? The answer is, research. Your online reputation involves every bit of information about you, your company, or your brand as a whole.
Social media profiles, links, images, videos, articles, blogs – all that content that is hidden deep within Google’s pages is considered.
How Do I Evaluate My Reputation?
Type your name into Google. Google is the world’s number one search engine. If someone has a question about who you are, what you are involved in or where you’ve been, Google most likely has the answer, and it’s the most popular one.
What does your first page of Google search results say about you? If your Google search results are filled with positive links and supporting articles and content, you most likely have a very positive online reputation.
However, it just takes one tiny mishap to completely turn a good reputation into a bad one. Word travels fast online, and negative articles can often multiply quickly and wreak havoc on your search engine result pages.
With the help of an investigative team with experience in reputation monitoring and management, profile assessments will be conducted to uncover online reviews of products and services, social media channels and interaction, social networks, Google search results and more.
This information can be utilized to fully understand the risk of investments, whether it be a new hire or the buying or selling of a company.