How Much Does Online Reputation Management Cost?

To accurately calculate the cost of reputation management, you must first look at the value it brings. Reputation Management is becoming increasingly popular and, for some, a necessity in today’s online world as individuals, businesses, and brands look to take control of their online image. We take a look at the pricing of reputation management.

Using online reputation management strategies, you can clean up your online image and prevent reputation crises. 


  1. How much does reputation management cost?
  2. What does reputation management include? 
  3. Factors for reputation management pricing
  4. Why hire a professional reputation management company?
  5. How to find the best reputation management company?

How Much Does Reputation Management Cost

Online reputation management cost

Whether personal or business, your online presence is incredibly important today, when how you are perceived online might alter someone’s ability to trust you. Lack of online reviews and presence, negative reviews, circulation of defaming material, images that poorly reflect a brand, or the spread of a reputation crisis can completely derail your career or business’s success.

How Much Do People Pay for Reputation Management?

The pricing of reputation management services can depend on several different factors. On average, people will typically pay a professional reputation agency between $500-$4000. Of course, there are some cases in which the cost may exceed the average cost.

What Does Reputation Management Include?

People are not familiar with reputation management, you may be asking “what is reputation management?”. There are several services of reputation management that can affect pricing.

  1. Online Review Management
  2. Online Privacy Management
  3. Brand Monitoring
  4. Reputation Repair
  5. Crisis Management
  6. Content Removal & Suppression

Factors for Reputation Management Pricing

Pricing varies for every client based on the situation. 

Package prices for reputation management can vary in cost because different clients require various amounts of work. Our first and primary step is always removal, but sometimes suppression is the better option. Removal could require our investigative team to work with attorneys to achieve results. This and other reputation management pricing factors may affect package pricing.

Cost and price range factors include, but are not limited to:

  • Amount of existing online information
  • Removal of negative content 
  • Suppression of unwanted search results
  • Competitive terms and keywords
  • Review management/removal of negative reviews
  • Amount of new content that needs to be created

Why hire a professional reputation management company?

Cost aside, working with an online reputation management company will give you peace of mind by targeting negative search results and giving you the positive online presence you need to succeed. 

Reputation management firms work with clients to build new material online to replace the negative. For small businesses, review sites can either make or break your business entirely, as new customers seek out negative reviews to see if they can trust your brand or not.

The Importance of Online Reviews

By trusting the success rate of online reputation management (ORM) services, you regain the ability to generate new positive reviews with the help of review management. That’s just one small example. Any small step in the right direction can make a huge difference in the long run. 

How to Find the Best Reputation Management Company?

The best online reputation management companies offer packages that differ based on how difficult it will be to remove or suppress a client’s negative search results.

To get a sense of how much online reputation management costs from Reputation911, packages start at $295 per month. Pricing for removals costs $495 per month for search engine suppression, and costs go up to $995 per month for crisis management. The pricing of online reputation services can also be customized with most reputation management companies with packages specifically designed for your needs to get the right price for you.

Each pricing package is designed for one search term, meaning if a client has multiple search terms in need of reputation management, that client may need to purchase additional packages. 

Personal reputation management cost

My Online Reputation Pricing is designed for an individual looking to remove or suppress their unwanted search results, articles, or links from showing up online. For the average individual experiencing an personal reputation crisis, this is a one-time incident that produced the unwanted link to show up in their search results and usually only requires a one-time payment. Our services are designed to clean up your first page of search results on Google

Clients that require additional work or monthly maintenance fees are typically businesses dealing with bad reviews or high-profile celebrities and brands that would look to purchase a monthly package for added reputation protection.

Organic Search Results Statistics

We will work with you to write relevant, search-engine-optimized content for blogs and websites designed to show in Google results. The monthly pricing packages for online reputation management start at $195 and go to $995. We know that every customer has different needs, which is why we also offer customized packages that vary in price.

Reputation 911 Pricing: Business | Personal | Online Privacy Management | Review Management

Business reputation management cost

My Business Reputation Pricing is designed for companies and businesses with negative search results on Google, including unwanted articles, pdfs, or websites. 

Changing a client’s search results involves professional writers who strategically publish independent websites, PR News Releases, blogs, articles, and social media outlets. SEO experts will also build websites to help with web content and promote your business through “link enforcement” to help your new sites rank in search results. 

Our researchers will detect and remove any confidential information we discover about your business on the internet. Throughout the entire process, an account manager will monitor progress and keep you and your business updated. We can always customize a package to better suit a business’s needs.

Some customized packages can also include services such as my business reputation monitoring or forensic investigation, where experienced investigators will track the source of negative articles, blogs, etc., and remove the content from the source. Business reputation management pricing starts at $295 monthly and goes up to a cost of $995 monthly; prices vary based on which services will be provided and the severity of negative information appearing in search results.

How do I clean up my online reputation? It’s worth the cost!

Reputation repair services help individuals and businesses rebuild or repair their reputation online by removing and suppressing negative content. Make sure to get an online reputation report to determine your online reputation score and learn what areas you need help repairing your reputation.

About The Author

William DiAntonio is the Founder & CEO of Reputation911, a reputation management firm he founded in 2010 that has earned the trust of its clients for over a decade by helping individuals, businesses and brands control their online search results.

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