If you’ve Googled something over the past 6 months, you may have noticed something called “perspectives”.
Google Perspectives is a filter that delivers diverse viewpoints to search engine users. It shows written posts, images, videos, social media content, Q&A, forums, and news. That way, users can find authentic answers to their queries from real people sharing their personal experiences.
How can you optimize for Google Perspectives? Here’s everything you should know about Google Perspectives and how you can take advantage of the new feature.
What is Google Perspectives?
SEOs and marketers alike will tell you, behind every new search update is a reason.
In this case, Perspectives is a reflection of Google’s effort to prioritize user-centric content on search results pages. This new feature highlights posts from sites like Reddit, Quora, and TikTok. It also gives details about the creators of the content and information about the popularity of their content.
Over time, Google’s search results pages have become more robust, delivering content to users in different ways.
The perspectives function appears as a carousel on a Google search.
Searchers can use this filter on both desktop and mobile devices.
An Update From Google:
Here’s Google’s official statement on Twitter (X):
June 26, 2023: “Our Perspectives filter is now available on mobile web & the Google app for searches (US/English for now) where it might be helpful to hear from other people. It lets you find videos, images & posts people have shared on forum sites and social media communities. Learn more: https://blog.google/products/search/google-search-perspectives/”
Google Perspectives and Combating Against AI
AI-generated content is becoming ever present across the internet. With this new Perspectives update, Google is both using AI and combating it. Essentially, Google is using generative AI tools to improve the search generative experience.
However, the algorithm prioritizes the actual search results that are authentic and made by real people.
The problem isn’t necessarily AI itself. The issue is that content created by artificial intelligence tends to be generic, unhelpful, and misleading. People typically use AI to quickly create content that generates clicks, but doesn’t offer any value to the user. That is what Google is fighting against.
This new Google update offers a more human-centric approach to content, showing content from diverse, lived experiences.
How to Optimize for Google Perspectives (SEO)
SEO is an ever-changing endeavor, and Google Perspectives offers a new opportunity to leverage.
The Google Perspectives feature offers exactly what it sounds like: unique perspectives. To optimize for this feature, the best thing you can do is provide unique, personal insights about your industry or niche. The goal here is to be anything but generic.
A few ideas on how to optimize for Google Perspectives:
Conduct and publish your own research & data
Interview industry experts
Get quotes & reviews from customers
Create a community on social media and forum sites
Publish videos on YouTube
Promote user generated content
1. Conduct and publish your own research & data
One way to stand out is to conduct and publish your own research, case studies and findings. That way, your site becomes a valuable source of information for your target audience. Unique research not only makes your content more engaging, but also more authoritative in search results.
The key is making sure your research aligns with the search intent of your audience. Conduct keyword research to understand what your audience is interested in knowing.
Sharing proprietary data from this research is also a powerful way to optimize for Google Perspectives. The key is to make this data compelling and shareable for the user. Include data in your blog posts, on your website, and on social media.
Share this data in compelling visual formats like charts and graphs, or even make it interactive. The method you choose to share this data in will depend on your niche and your audience.
2. Interview industry experts
While it’s great to share your own perspectives, multiple points of view can significantly enhance your content’s value. Odds are, you don’t know everything about your niche, and neither does your audience.
Share industry expert interviews on your website and social media platforms in video or podcast form. Long form video content is perfect for this because you can take out clips and share them to sites like TikTok. It’s important to note that featuring recognized personalities and authorities can increase the credibility of your content.
3. Get quotes & reviews from customers
People place a lot of trust in customer reviews. In fact, people trust online reviews as much as personal recommendations from friends and family. User-generated content like reviews and quotes from real customers offer authenticity to your site that makes it more appealing to search engines.
You can share customer reviews and quotes on your website, business listings, social media platforms, and in blog posts.
4. Create a community on social media and forum sites
Building community on social media and forum sites is a key strategy to leverage for Google Perspectives. Actively engaging on these sites means you have a direct connection with your audience. They also have the opportunity to exchange ideas and perspectives. The buzz created around your brand gives you a significant boost in search queries.
Asking questions on forum sites like Reddit and Quora generates interest and encourages user participation. By simply posting questions, you can spark conversation and encourage diverse viewpoints. These key interactions give you a dynamic online presence.
Use these tips to build community on your social media pages:
Understand who your audience is and cater content towards them
Be consistent by posting regularly, responding to comments and messages, and participating in discussions
Share a diverse range of content such as images, videos, polls, and written posts
Feature user-generated content like reviews, testimonials, and creative content around your brand
Host regular audience Q&A sessions
Develop unique hashtags for your brand or campaigns and encourage your community to use them
Collaborate with influencers that aligns with your brand values
Host contests, giveaways, and offer exclusive content for your social media followers
Listen to what your audience has to say and adapt your strategies when needed
5. Publish videos on YouTube
YouTube is the second largest search engine after Google itself. Video-based content also has more engagement than image or text based content. This gives you the opportunity to reach a wide audience, showcase your expertise, and engage viewers.
To successfully publish video content, use these tips:
Just like with social media, tailor your content to your audience
Optimize video titles, descriptions, and tags with relevant keywords
Focus on making high-quality content with clear audio and visuals
Maintain a consistent posting schedule
Use captivating thumbnails that let your viewers know what the video is about
Encourage viewers to like, comment, and subscribe
Share videos on your website, social media, and forums
Use YouTube analytics to refine your strategy
6. Promote user generated content
User generated content is any kind of content that people create about you and your brand. It can include reviews, pictures, testimonials, videos, posts, and podcasts. This type of content is so valuable because it is relatable and gives you credibility, which is important for Google Perspectives. It also ensures you always have a steady stream of content to post.
To promote user-generated content, use these tips:
Encourage your audience to share their experiences with your brand. Use call-to-actions, offer incentives, and create shareable moments.
Engage with user-generated content by liking, sharing, and commenting on their posts. The more you engage with it, the more people will create.
Offer discounts, freebies, or feature opportunities for people who create content about your brand.
Host contents or challenges that invite users to create content about your brand.
Create marketing campaigns that center around user-generated content.
Monitor the content created around your brand and curate the best pieces for promotion.
In Closing: Optimizing for Google Perspectives
Optimizing for Google Perspectives is all about embracing authenticity and diversity. By using these tips, you can significantly enhance your online credibility and visibility. Search engine algorithms are always changings. Staying updated and adaptable to changes is key to maintaining your online presence.
At Reputation911, we understand the complexities of managing your online presence. If you’re looking to enhance your online reputation and make the most out of features like Google Perspectives, our expert team is here to help. Contact Reputation911 today for a free reputation consultation.
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