Author Archives: William DiAntonio

We all want to protect our online privacy. But, it's not always as simple as switching your social media accounts to private. Your…

Odds are, you have posted something online that you later regretted. Whether it's a blog, social media post, or entire web site, you…

Social media has created a fast-paced world where people constantly create and share content. Businesses can now leverage social media listening tools to…

In a competitive online market, Google Guaranteed can help local businesses stand out and capture users' attention. But how do you convey the…

Credibility is everything in a crowded marketplace. As a new brand or a brand in a competitive niche, you need to build trust…

Google is constantly rolling out new features to enable better search. These features allow users to get information quicker, with content displayed in…

Expanded AI Search Capabilities with Google (SGE) Search Generative Experience Google's use of machine learning is nothing new. Since its early days, Google…

Authenticity is more than just a marketing buzzword. It is an effective marketing strategy and business best practice that all brands should follow…

If you’ve Googled something over the past 6 months, you may have noticed something called “perspectives”. Google Perspectives is a filter that delivers…

This post was most recently updated on February 28, 2024. Building a personal brand for yourself can unlock many new opportunities to advance…