Suppress Negative Search Results
A reputation problem or crisis often begins with a bad review, blog post, or article directed at an individual or business. Search engines will often key in on these bad articles and reviews and obscure the message a business or individual is trying to convey. It can be difficult to remove information that is already published to the internet. When this negative content cannot be removed, one must look towards suppression as a key reputation management strategy.
Suppression is a form of Search Engine Optimization (SEO) that involves building up positive content in order to bump down negative content off of first page search results. The team at Reputation911 will develop a customized strategy for each individual or business to help promote and protect their online reputation and professional brand.
Suppression acts as an effective reputation management strategy in the following ways:
Website and Social Media Build Out
The engineering team and content writers at Reputation911 will work directly with the individual or business to develop a personalized branding strategy. This includes the creation of a professional website and the build out of social media profiles filled with relevant and accurate information that will give the business or individual instant visibility and credibility with potential clients and colleagues that are searching for their name online.
Professional Content Creation
Reputation911’s team of in-house content writers and social media experts will then create and promote blogs, articles, and social media posts, providing fresh, new content that will help get the above mentioned websites and social media profiles onto the first page of Google, pushing the unwanted search results out of sight.
Control Your First Page Search Results
One of the most important aspects of the suppression strategy is putting the business or individual in control of their online search results. This allows the business or individual to define their professional brand and decide how they will be perceived on the world wide web. By promoting these controlled sites, the engineers at Reputation911 will be able to closely monitor a business’s or individual’s search results, maintain their online image, and protect their online reputation.