How to Suppress Negative Search Results
Suppression is a form of Reputation Management and Search Engine Optimization (SEO) that involves building up and updating positive content in order to remove or suppress negative content off of first page search results.
Suppressing negative, false, or outdated content from search results can help businesses, brands, and individuals protect themselves from a reputation crisis. When you suppress negative content, you are replacing it with fresh, new, and more relevant information, providing Google and its users with more positive and accurate search results.
Why Google Search Results Are So Important
A reputation problem or crisis often begins with a bad review, blog post, or article directed at an individual or business. These negative articles are easily connected to your name with a quick search on Google.
Search engines like Google are meant to help you answer any question with online search results that best match the keywords you use. Within seconds, Google will find the most accurate information to help you answer your question.
What happens when a new customer, colleague, or hiring manager types your name or business into Google? If shocking results are the first results they see online, their ability to trust you will decrease drastically in a matter of seconds.
Why Can’t I Delete My Search Results?
It can be difficult to remove information that is already published to the internet. Due to internet guidelines and its viral nature, some search results cannot be removed entirely. When this negative content cannot be removed, one must look towards suppression as a key reputation management strategy.
Suppression of negative search results is highly effective because people rarely ever click past the first page of Google Search results.
How Can Reputation911 Help Suppress Search Results?
The team at Reputation911 will develop a customized strategy for each individual or business to help promote and protect their online reputation and professional brand. Suppression acts as an effective reputation management strategy with just three basic steps.
Build A Website and Social Media Accounts
In order to suppress negative search results, you need to create new and better content to outperform the negative content. The Reputation911 team will work directly with the individual or business to develop a personalized content strategy plan to target the negative search results.
Depending on the severity of the situation, our team will create websites, press releases, articles, and social media accounts to help redirect your Google search results.
Our team of SEO experts are experienced in creating content that shows on the first page of your Google results, cleaning up your online reputation for good.
Promote Your New Content
This is where other Reputation Management companies fall short. We not only create the content for you, we follow up by promoting the new content across multiple platforms. This helps Google recognize the new content to be “more important” than the negative search results. This ensures that your search results are organic, and will continue to perform with first page ranking on Google.
Instead of “burying” unwanted content, experienced writers work with clients to create and promote updated, recent material. Truthful, positive highlights of your own personal profile are used to naturally suppress unwanted content further and further away from a front page Google search.
Monitor Your Online Reputation
One of the most important parts of the suppression strategy is putting the business or individual in control of their online search results. This allows the business or individual to define their professional brand and decide how they will be perceived on the world wide web. We guarantee results, putting you back in control of your reputation.