Cleaning up your online reputation involves a series of steps where a business or individual defines their name or brand, understands their current search results, promotes positive news and content, and removes or suppresses the negative.
In today’s online world we live in, your online presence could keep you from landing that dream job, acquiring that new customer, or even finding your soul mate. If you have ever Googled yourself, the results can be quite shocking and sometimes extremely damaging. Without reputation management, the skeletons in your closet will become the forefront of Google searches. Anyone can post anything, real or fake, about you online these days for your friends, family, and coworkers to read. Blog posts, social media platforms, and review sites are just some of the weapons of choice where prospective employers and customers may find undesired information. They will scan the top pages of Google, browsing for any information that would promote or deter them from investing in you.
You don’t get invited to the dance:
Information found on you does not have to be negative to hurt. Surprisingly, it can be the small petty posts that do the most damage. Maybe the review was posted months ago, so you think it will have little effect on present day matters, but the longer a review or post remains on the internet, the stronger the links may become. Eventually the post will gather more links, and Google will recognize the information as accurate, giving that post more authority.
When an individual is thinking of investing their time or money in you, your search results need to project the quality and value of you or your product.
Negative or unwanted information may not always be able to be removed from the internet. The negative information needs to be suppressed with something positive. If you post enough strong and accurate information, the entries you wish to suppress will move further away from the top results. Sounds easy enough, just post a plethora of positive information about yourself right? Wrong, this is a poor use of your time and resources. Not only will your work look like spam to Google but without the proper strategy, you could actually reinforce the unwanted post or links more. Just as your business needs a desirable physical location, the website’s location needs to be where the most traffic is generated . The content you put on these sites is equally as important. Your profiles and bios need to look professional and polished. If it looks as if you created or made it up, it won’t get ranked and consumers won’t trust it.
You can go it alone or get professional help:
Maybe what’s written about you is a bee sting in the grand scheme of it all; its a painful nuisance more than anything else. You can dull the pain with some home remedies; make yourself a couple different social media sites reflecting what you want people to see and give it some time. Try to expand your online presence with positive achievements that you have accomplished. If your online reputation is real messy, a band-aid is not going to suffice. You need to get some real help and fast. Reputation911 has helped a wide range of people clean up their online reputation by building their personal and professional brand. From professional content writers to website designers to social media specialists, Reputation911’s engineering team will increase your social currency giving you instant visibility and credibility with people who are searching for you online.