Having a positive online reputation is one of the key elements to a successful marketing strategy for any business or brand. When thinking about your digital marketing strategy, creating an online reputation management strategy should be one of the first things on your list.
This is because people are turning to the internet now more than ever before. Whether it be voicing opinions on social media platforms or leaving positive online reviews, people like to engage online. Not only do they engage online, but they use other people’s opinions and personal recommendations about brands online as a trust signal for whether or not they’d like to do business with you.
With this in mind, let’s talk about the benefits of online reputation management!
What are the benefits of doing online reputation management?
The Benefits of online reputation management services are threefold. A good reputation can help you attract new customers, improve your Google results, and boost your sales. While these three components may take time to achieve, the good news is, once you establish a good reputation, it’ll be much much harder to lose it.
Online reputation management advantages:
Attract new customers
Improve Google search results
Good reputations are like shiny, new objects. Everyone wants to see what the fuss is about! Having a great online reputation helps you build trust with new and existing customers alike.
It’s important to attract new customers to help grow your sales and customer base. Plus, the larger your audience, the more you can hone in on what exactly your customers like about your business or brand and offer more goods or services based around that feedback.
Attracting more customers helps you determine who your target audience is, and what segments of customers you’d like to cater to.
Improve Google Search Results
A good online reputation is definitely what makes a business stand out from their competition on Google. When people see hundreds of four and five-star reviews next to your company’s name and your competitors only have a few, lesser starred reviews, they’re more likely going to choose to do business with you.
Plus, the more positive reviews you have the more Google will trust your business and help rank you closer to the top of search results for your keyword terms related to your business.
Another benefit is that word tends to spread quickly on the internet. If someone leaves a glowing review, someone else might read it and purchase a product, who then might publish a YouTube video reviewing it, which might make someone else want to order a product and create a TikTok video about it…and on and on and on.
The better your reputation, the more good news that will be shared about your company or brand, leading to better search results and repeat business.
Boost Sales with Online Reputation Management
The most important benefit of reputation management is that it can boost your sales! You’re likely attracting the right type of customers when your products or services have a good reputation, meaning more potential revenue coming in.
With $870 billion in retail e-commerce sales in 2021 alone, if your business is online, it needs to be taking advantage of having a good reputation to capitalize on these sales. Imagine how much your revenue could increase year-over-year with good reputation management!
The Benefits of a Good Reputation
There are a plethora of benefits from having a good online reputation. If attracting more customers, improving your search results, and increasing your sales wasn’t enough, there are even more benefits you could reap from a positive online reputation.
For example, a positive reputation helps your business suppress negative search results and reviews online. The more people who can back your brand and your business, the better you’ll be at developing brand-loyal customers. Loyal customers can stay with your business for years and years, and it is much easier to keep existing customers than it is to find new ones.
Why online reputation management is important
Changing your online reputation doesn’t happen overnight, so it is important to maintain your online reputation once you have it in a good spot. The action items for maintaining a positive reputation could look like:
-regularly searching your brand or business on Google
-social listening for your brand on social forums like Reddit or Instagram
-asking for honest, positive reviews regularly
-hiring an online reputation management (ORM) company to monitor your brand for you
If you know you need help managing or improving your online reputation, let a professional reputation management company help you out. A reputation company can help with brand reputation monitoring and setting your business up for success. They’ll be able to direct and guide you towards what exactly will help improve your reputation in the quickest amount of time possible.