Author Archives: William DiAntonio

The Internet Archive’s Wayback Machine can be used for more than just wondering what juicy tweets may have been deleted by your favorite…

In a competitive online market, Google Guaranteed can help local businesses stand out and capture users' attention. But how do you convey the…

Credibility is everything in a crowded marketplace. As a new brand or a brand in a competitive niche, you need to build trust…

Google is constantly rolling out new features to enable better search. These features allow users to get information quicker, with content displayed in…

Everyone who uses the internet leaves a digital footprint, whether you are conscious of it or not. With so much of our lives…

Expanded AI Search Capabilities with Google (SGE) Search Generative Experience Google's use of machine learning is nothing new. Since its early days, Google…

Part of a successful digital marketing strategy is making sure that your online image remains positive and trustworthy. If negative content appears in…

Authenticity is more than just a marketing buzzword. It is an effective marketing strategy and business best practice that all brands should follow…

If you’ve Googled something over the past 6 months, you may have noticed something called “perspectives”. Google Perspectives is a filter that delivers…

Learning how to remove photos of your home from Zillow, Redfin and other real estate websites can help protect your online privacy and…