Reputation management is a practice that more and more businesses are using to manage their business reputation as comments left on social media profiles, negative online reviews, and PR crises can all damage the reputation of a company. If you are like most individuals, you do not have members of the press slandering your name on a daily basis, and you do not have anyone spreading untrue rumors about you online. However, you should not make the mistake of thinking that it reputation management is only beneficial for businesses.
Personal reputation management is necessary for everyone, as there are a number of situations that will require one to have a sterling reputation online. Whether you are applying for a job, undergoing a background check, or simply being Googled by a new dating partner’s best friend, you will want to have a clean online reputation. If you have a common name, then the actions of someone else with the same name will show up in your personal search results and impact your reputation. Meanwhile, it is not normal for an individual to have very little content show up about himself or herself in Google, so others will be suspicious if they see too few search results for your name.
What is Personal Reputation Management?
There are several elements present in successful personal reputation management efforts but the key is to focus on content. Everything that you write, or that an online reputation management firm like Reputation911 writes for you, should portray you positively and help to strengthen or re-build your reputation on the web. This content should appear in locations like:
- Social media profiles
- Personal websites
- Content hosting sites
You should make sure that the content is not only well-written and properly formatted, as poorly written content will impact your reputation, but that it is also search engine optimized so your first two pages of search results are protected from any negative content. Rather than stressing about finding the time to create content, making sure it is well-written, and learning the ins-and-outs of SEO and content distribution, you will find that it is easier to off-load this process to Reputation911.
What are the Benefits of Personal Reputation Management?
Our engineering team customizes its personal reputation management efforts for each individual, based on his or her online reputation score. Our content creators then write materials to be distributed online and help you:
- Appear more credible in your field.
- Enhance your professional credentials.
- Distinguish you from someone else with the same name.
- Distance you from misleading or outdated content by burying it in Google search results.
- Repair your reputation.
You can start the process of personal reputation management by acquiring your free online reputation score from Reputation911. Simply fill out the form on the right side of this page, or give us a call at 866-MY-REP-911, to acquire your score and receive a free consultation. Also, be sure to ask about our reputation monitoring services, so that you will be notified the second new content appears online that will affect your personal reputation.