Manage Your Online Reviews

Online reviews continue to grow in importance, and a recent study by Nielsen emphasizes that point. Earlier this year, Nielsen asked consumers to indicate whether or not they view various forms of advertising as trustworthy. Online banner ads, television ads, social media, and e-mails that individuals signed up for were all beaten by online reviews. [...]

3 Ways to Protect Your Online Reputation

Individuals and businesses are becoming more and more concerned about finding ways to protect their online reputation, and for good reason. When business owners search for their business in Google, it is becoming more common for them to find misleading content from disgruntled former employees, competitors or former customers. Meanwhile, individuals are finding that outdated [...]

3 Ways Online Reviews Affect Revenue

It is no surprise that savvy business owners are increasing the emphasis they place on online reviews. Online reviews were ranked second in a recent Nielsen survey that asked respondents to rank the trustworthiness of certain information sources. Online reviews play a big part in the success of online reputation management campaigns for businesses, as [...]

4 Online Reputation Management Lessons we can Learn from the Olympics

Many in the media have designated the 2012 Olympic Games as the first ever Social Olympics due to the integral part social media was expected to play in viewership engagement. The online phenomenon that has actually been pushed to the forefront, however, has been online reputation management. Here are the 4 online reputation management lessons [...]

Bad Doctor Reviews

Physicians have always relied on word-of-mouth marketing to bring new patients to a practice. Yet many do not realize that online reviews are rapidly becoming the new word-of-mouth marketing. While 90% of individuals trust a recommendation from someone they know, another 70% trust an online recommendation from someone they do not know. Thus, if bad [...]

Personal Reputation Management

Reputation management is a practice that more and more businesses are using to manage their business reputation as comments left on social media profiles, negative online reviews, and PR crises can all damage the reputation of a company. If you are like most individuals, you do not have members of the press slandering your name [...]

How to Manage Your Business Reputation

Consumers always prefer to do business with a company they trust. That trust is the by-product of having a good reputation, which is a benefit that no business should overlook. Building a good reputation and managing it entails being able to: Take Control of Your Reputation In the past, businesses had to use a combination [...]

3 Ways to Remove or Filter Negative Reviews

Online review sites continue to grow in popularity so it is no surprise that business owners are doing everything possible to remove negative reviews or simply try to filter them. If your business is suffering from a bad review on Yelp, here are three ways for your business to recover its online reputation: Contact the [...]

3 Places Where Your Online Reputation and Privacy are in Danger

The nature of the internet is constantly changing and much of the anonymity we used to enjoy when sharing thoughts and content online has since evaporated. There are a lot of places on the internet where one can do damage to his or her online reputation and compromise privacy without even realizing it. Here are [...]

Remove Bad Reviews

Businesses are becoming more and more in-tune with the importance of reviews. Online reviews not only improve the reputation of a business but also help individuals feel comfortable purchasing something from that business. If you or the owner of your business is still skeptical, consider these facts: According to eMarketer, online reviews are twelve times [...]