This post was most recently updated on Sept 24, 2021
Improving your Reputation Score requires building trust and value towards your online presence. Having more positive search results than negative ones will improve your reputation score. Thus, search engines will rank positive results first, creating a favorable image for your brand.
Whether business or personal, what you post online is a direct reflection of who you are. This engagement creates a digital footprint which is easily found by a quick Google search. Over time, that footprint accumulates – Facebook, Twitter, LinkedIn, Yelp; images, comments, retweets and posts. Your online reputation score is measurable, and multiple factors come into play when understanding how to improve it.
Understanding Your Online Reputation Score:
Let’s start with the basics; what does “reputation” actually mean? According to the Merriam-Webster Dictionary, reputation is the “overall quality or character as seen or judged by people in general.” Keyword: judged.
The public can easily make assumptions about a company, service, person or product online solely based on their online reputation. Keep reading to learn four easy steps you can take to ensure your reputation online is a true reflection of you.
Understanding your reputation score can be quite difficult. Reputation score has nothing to do with how you perceive yourself or your business. Rather, it is based solely on what people discover about you through search.
You might be wondering, “how can I clean up my online presence?” First, you must understand what a reputation score is made up of.
If you do a simple Google search on yourself or your business, what are your search results? What type of impression will viewers get when searching your personal brand? Are they positive or negative? These all factor into your reputation score.
Factors to consider when calculating your reputation score:
These activities help build trust in your individual brand and increase your perceived value. Over time, your name and desired search terms will begin to rank higher.
How to Monitor & Manage Your Online Reputation Score
If your search results are undesirable, there are steps you can follow to take back control of your online reputation. Ultimately, this will help clean up your online profile and increase your reputation score.
There are two different approaches when monitoring and managing your online reputation and results associated with your name. You can either remove negative online search results or suppress them.
1. Removal of negative search results:
Removing negative online search results should be your first course of action. If you can, deleting them completely will be an easy step towards a better reputation score. Keep in mind that sometimes gaining access to bad news articles or reviews can be difficult.
Businesses may be able to report negative reviews online under certain circumstances (such as leaving an employee’s name or address).
2. Suppression of negative search results:
Suppressionof negative search results can be equally as effective. When negative information is suppressed it needs to be replaced with something positive. Promoting existing content or creating new profiles and accounts is a great way to do this.
Sourcing new, fresh content will help your suppression efforts. It does this by pushing negative search results further and further away from the first page of Google search results.
3. Keys to Successful suppression efforts:
Promote up positive content, images, and links
Create new content and news articles
Build backlinks to new articles
Regularly update new, fresh content associated with your search term
Either way, hiring a skilled reputation management company could be your door to a brighter future. A professional management service can ease the burden of worrying about your brand online, allowing you to focus your attention elsewhere.
Online Reputation Management: Business and Individuals
For Individuals, negative or outdated search results can skew the perception of others. It can even come in between your relationships, college admissions, job opportunities, new customers, and more.
For businesses, increasing your score will help you reach customers searching for you through Google search. Improving your online profile not only helps you establish an online presence, it also helps you attract new customers.
Reputation911 employs a team of reputation management professionals who are highly trained in effective SEO, journalism and social media techniques. Reputation911’s team will increase your social currency and credibility to improve your online reputation score.