Improving your Reputation Score requires building trust and value into your online presence by increasing the positive search results so they rank higher than the negative ones which the public will see first and form their opinion about you as and individual, business or brand.
Whether business or personal, what we post online is a direct reflection of who we are, leaving a digital footprint in place of online activities easily found by a quick Google search. Over time, that footprint accumulates – Facebook, Twitter, LinkedIn, Yelp; images, comments, retweets and posts. Your online reputation score is measurable, and multiple factors come into play when understanding how to improve it.
Understanding Your Online Reputation Score:
With access to the web in the palm of our hands, online presence has never been more important or prevalent in both our professional and personal lives. Let’s start with the basics; what does “reputation” actually mean? According to Merriam-Webster Dictionary, reputation is the “overall quality or character as seen or judged by people in general.” Key word? Judged.
Whether positive or negative, the general public can easily make assumptions about a company, service, person or product online solely based on their online reputation. Simple steps can be taken to ensure what people find online about you are a positive reflection of your own personal brand. How do you know where you land on the scale
Understanding your reputation score can be quite difficult due to the fact that it has nothing to do with how you perceive yourself or your business – it is solely based from the standpoint of outsiders found through search. How you are found online is similar to how you make a first impression in the real world. Once you present yourself, it can be increasingly challenging to change how you are perceived.
To fully understand how to clean up your online presence, you have to first understand what a reputation score is comprised of. If you do a simple Google search on yourself or your business, what are your search results? What type of impression will viewers get when searching your personal brand? Are they positive or negative?
Factors to consider when calculating your reputation score:
These areas mentioned above help build trust to your individual brand and increase in value based on where they rank in search results and their prevalence to your name/desired search term.
Monitoring & Managing Your Online Reputation Score:
If the impression of your search results is negative or unfavorable, there are certain steps you can follow to take back control of your online reputation. By actively monitoring and managing your online presence, you can take action and direct more favorable, positive, and professional search results to be associated with your search term, ultimately cleaning up your online profile and increasing your reputation score.
There are two different approaches when monitoring and managing your online reputation and results associated with your name. You can either remove negative online search results or suppress them.
Removal of negative search results:
Removing online search results should be your first course of action. If you have direct access to negative online search results, deleting them completely will be an easy step towards a better reputation score. However, sometimes access to unfavorable news articles or reviews can be unattainable.
Suppression of negative search results:
Suppression of negative search results can be equally as effective. When negative information is suppressed it needs to be replaced with something positive either by promoting up existing content or creating new profiles and accounts. Sourcing new, fresh content will help reinforce your suppression efforts and continue to push the negative search results further and further away from the first page of Google search results.
Keys to Successful suppression efforts:
Promote up positive content, images, and links
Create new content and news articles
Build backlinks to new articles
Regularly update new, fresh content associated with your search term
Know when to hire a professional:
Whether negative search results and fake news get out of hand and become too big of a problem to solve on your own, or you need help establishing an online presence for your brand and business, hiring a team of trained reputation management professionals could be your door to a brighter future.
Online Reputation: Business and Individuals
For Individuals, Negative or outdated search results can skew the judgements of others, and even come in between you and relationships, college admissions, job opportunities, new customers, and so much more.
For businesses, increasing your score will help you reach the audience that’s trying to find you through a simple Google search. Improving your online profile not only helps you establish an online presence, it helps you get your new customers through the door and increase business organically.
Reputation911 employs a team of reputation management professionals, highly trained in effective SEO, journalism and social media techniques specifically designed for reputation management and improving your online reputation score. Reputation 911’s team will increase your social currency and credibility to create the online presence you need for success.
Request a free consultation to learn more about improving your score and the steps needed to promote and protect your overall reputation online.