Understanding and protecting your online reputation are two factors that can offer both immediate and long lasting benefits in your personal life and professional career. By knowing how your online reputation is being formed, you gain the ability to create an online image that can help you succeed in life.
What is Personal Reputation?
Knowing exactly what your personal reputation is, is the first step to protecting it. Your personal online reputation is an accumulation of online content that is used to create your overall online image.
Whether or not that image is a positive or negative one, is not up to you. Your online reputation is a completely unbiased factor that is solely determined by the links, articles, web pages, images, videos, social media profiles, interaction, etc. that are associated with your name.
In the Google search bar, your name is used as the search term. Once hitting the search button, Google scours the web for the most recent, insightful and helpful information it can offer the user to get the information they need to learn more about their search term, which in this case is you.
The links that fill your first page of Google search results are where you will find just how positive or negative your online reputation is. If your results are filled with examples of your professional work, professional social media profiles like Linkedin, and images and videos that support a positive online image for your own personal brand, you are in the clear.
What if I Don’t Like My Online Reputation?
However, not all individuals are so lucky. Some might find themself in the predicament of a reputation crisis that has eaten up their search results. This could be the result of a negative online review, social media post that was taken the wrong way, or an article that painted your name in a negative light.
Regardless of the circumstance, you always have the ability to improve your online reputation and restore your search results for good.
How to Improve Your Online Reputation
Your online reputation could be holding you back from succeeding in life if it has negatively impacted other’s ability to trust you as a professional individual.