It’s made up of all your digital dirt from online reviews, to tweets and “likes” on the Internet.
If you don’t take control of your personal or business online brand someone else will.
Brand Management vs. Reputation Management ?
While it may be managed by you or someone at your organization, it is really the outward perception that defines your brand. The brand of a company is really it’s Reputation.
Just like a personal reputation, a brand reputation is formed based on the behaviors and actions of the company (or person), and how those behaviors and actions are perceived.
Social media has evolved so quickly that many businesses without national brands are perhaps most vulnerable to rumors and complaints that may show up on blogs and online review sites are struggling to keep up with the task of managing their company’s presence and brand reputation.
Small businesses without national brands are perhaps most vulnerable to rumors and complaints that may show up on blogs and online review sites.
What’s the danger for companies who don’t monitor their online reputation?
If you’re not paying attention and something does go wrong, and if a rumor flies about you or your product or service, it could sink an entire business.
Even business that are skewing towards an older demographic now have customers online doing their homework and searching and reading reviews.
To learn more about how our team at Reputation911 can promote and protect your Brand with 24/7 real time monitoring Contact Us at 1-866-MY-REP-911 for a free consultation.