For businesses and corporations, there’s always room for improvement regarding online reputation. No matter what industry you’re in, online reputation matters. While a majority of businesses have a website and social media channels, businesses that don’t have an online presence are still at risk of portraying a negative reputation online. Ultimately, businesses have minimal control over what is said about them online. A brand is subject to negative press or publicity at any point in time – because of this, online reputation must be managed and maintained on a consistent basis.
In this blog, we review some strategies on how businesses can improve their online reputation.
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Why Online Reputation Is Critical in Today’s World
Years ago, before the internet, reputation management was a simpler task. Now, many people use the internet on a daily basis to find information and buy products and services. With the number of frequently-visited websites, social media platforms, blogs, and review sites in existence, it’s more important than ever to manage reputation. These online resources have made it easier for people to share their thoughts and experiences related to your business.
With the number of websites and platforms and the frequency in which users visit them, there’s no question that online reputation is important for businesses. More businesses are investing more time in improving their online reputation – particularly by hiring in-house or agencies to manage SEO, social media, public relations, and other activities to help with online reputation management.
What is Online Reputation Management?
Online reputation management (ORM) is used as a way to proactively influence the thoughts of consumers and stakeholders online. Through online reputation management tactics, businesses can take control of what is shared online to create a more truthful and positive image of their business.
8 Proactive strategies to Improve Online Reputation in 2021
To stay on top of their reputation, companies must be proactive about online reputation management. What are some strategies that businesses can improve their online reputation? Here are a few ideas to consider.
1 Monitor your online reputation
When it comes to online reputation management, you’ll want to monitor reviews and feedback on a regular basis. With so many websites online for customers to provide feedback, you’ll want to make sure you consistently monitor reviews, social media comments, and press.
You can automate the monitoring process using automated tools. These tools notify you when someone mentions your brand, which includes third-party review websites, reviews on popular platforms like Google and Yelp, and more. Consider using Google Alerts, Rankur, and other tools that can help you track and monitor your online reputation.
2 Address negative feedback in a timely manner
There are several review sites that can affect your reputation online. Some review sites are widely popular, like Google My Business, or Yelp, while others are niche to an industry, like “The Knot” in the wedding industry. Negative reviews can persist across a broad range of websites, and it’s critical to manage reviews and comments. If a negative review is not responded to or addressed in a timely manner, it can hurt your business the longer it is left unresponded. While some negative reviews may happen, you can help your business by addressing these reviews in a friendly manner, apologizing, or admitting fault when appropriate.
3 Create engaging content
A great way to improve online reputation is to create content that capture’s your audience’s attention. The importance of having a content strategy that works for your audience will help guide what types of content to publish in order to engage your audience. Great content can be educational, engaging, emotional, or insightful – however, it really depends on your audience. Publishing quality content that connects with your audience on a consistent basis will increase reputation and trust over time.
4 Leverage Public Relations
Utilizing public relations is a tactic that will help bring your brand favorable press coverage online. Engaging in both PR and branding, brands can use various methods to attract media interest as a way to develop positive expectations for consumers and stakeholders. Companies that form relationships with publicists, journalists, and bloggers will help succeed in public relations. They will help create a positive reputation with stakeholders and consumers.
5 Encourage customers to add positive reviews
Positive reviews are very important to have – particularly in the event that you happen to get a negative review. The number of positive reviews will help to offset the negative review. If consumers or clients are satisfied with services or products purchased, businesses should encourage them to add a review. There are many websites and online platforms to add reviews, but the most powerful reviews will likely be on the website or Google My Business page. Determine where your consumers go to read reviews and make sure you have reviews for those websites as well.
6 Promote User-Generated Content
User-generated content (UGC) is a great method to improve your business’s online reputation. The main benefit of sharing user-created content is that it’s a way to further engage with your audience and biggest followers. Sharing user-generated content across various social networks can also bring social proof and build trust online.
7 Demonstrate Company Values Online
Don’t just say, but do! Your values should outline shape your brand and how you do business. They are the beliefs and principles that influence how you do business. Follow your company values and display them online.
8 Expand Your Presence Online
Go where your competitors aren’t. You never know exactly how all of your customers find you – some may use different websites than others to find information about you and your company. Get listed on as many websites and platforms as possible to account for all users. And be sure to monitor reviews on these websites.
With the amount of online activity among consumers these days, your brand’s online reputation is important to manage. With the ideas listed above, we hope you are able to improve and maintain your online reputation.
Reputation911 offers online reputation management support. Contact us today to schedule a free consultation.