How To Respond To Bad Reviews

For years, consumers have been keeping track of businesses to see which companies offer the best products and highest quality services. Consumers rely on review sites to see what others say about their experience with a particular business. The problem with this system is that individuals dedicate their time to leaving defamatory or fake reviews […]
Local Reputation Marketing: 8-Step Process

Whether you’re a small business serving the local area or a national business seeking positive PR in the town or city you’re based in, managing your local reputation is essential in today’s digital landscape. An increasing number of consumers rely on online reviews before making purchase decisions. This makes local reputation marketing a crucial aspect […]
Reputation Insurance

With the growth of the internet and social media also put individuals and companies at risk for public scrutiny. You could put years of effort into building a good reputation, only to have it fall apart over one social media post. A negative reputation can lead to tangible losses of revenue – so what can […]
The Importance of Online Reviews and Getting New Customers

These days, the Internet has become the go-to source for information on almost every industry. With the wide range of online review sites now available, most consumers with Internet access tend to check online reviews before they decide to buy anything from a cup of coffee to a fancy dinner to new cars and homes. […]