Everyone understands the importance of online reviews (our past blog post about Business Reviews provides some helpful statistics about their importance) and so it is no surprise that businesses are always looking for ways to remove negative reviews from sites like Google+ Local and Yelp in order to restore their online reputations. While there isn’t a quick, one-step process to remove negative reviews, there are several options that business owners can explore.
Go Straight to the Source
Many online reviews that end up being posted are false, and they can include reviews from competitors or reviews from disgruntled customers who created multiple accounts. If a business can prove that the online reviews are false, like a doctor’s office being able to show that they never had a patient by the name of the reviewer, or a restaurant owner being able to show that the IP address of the reviewer matches that of a nearby competitor, then contacting the review site directly might be the best way to remove negative reviews. If the business owner recognizes the name of the customer who left the review, they could even have a customer service representative contact them to try to rectify whatever problem they had in order to have the reviewer remove the negative review.
Bury the Online Negative Review
While some consumers go through and read online reviews a business has received, many others only pay attention to the overall score or only the most recent online reviews that the business has received. This means that a business with 20 positive online reviews and one negative review will be virtually unaffected by the negative review. Reputation911.com, with its My Online Reviews product, has proven and effective strategies for business owners to use to increase the number of reviews that are being written for their business in order to remove the negative reviews from sight. With an increase in online reviews, businesses not only reduce the impact of the negative review, but also have a buffer so that they will not be vulnerable when negative reviews are left in the future.
Get Outside Help to Remove Negative Reviews
Given that 80% of individuals have chosen not to walk in to a specific business because of something they read about the business online, business owners must make sure to move quickly to remove negative reviews. Business owners, especially those who own small businesses, sometimes lack the time or resources to respond quickly enough. That is where Reputation911.com can help. Our legal team specializes in recognizing fraudulent negative reviews and has a number of techniques to remove negative reviews. At the same time, our Engineering Team will work quickly to implement a system that works with your customers to increase the number of new reviews being written about your company.
Find out more about how Reputation911 can help you remove negative reviews to fix your online reputation by filling out the form on the right side of this page or by calling us at 866-MY-REP-911