Businesses are becoming more and more in-tune with the importance of reviews. Online reviews not only improve the reputation of a business but also help individuals feel comfortable purchasing something from that business. If you or the owner of your business is still skeptical, consider these facts:
- According to eMarketer, online reviews are twelve times more trusted than a product description found on the manufacturer’s website.
- According to Reevoo, online reviews produce an average 18% uptick in sales.
- According to iPerceptions, 63% of customers are more likely to make a purchase from a website if it has online reviews.
Given these facts, many business owners who have already started collecting online reviews are curious about how to remove bad reviews. While good reviews are an essential part of any online reputation management strategy, bad reviews can be detrimental to those efforts and undermine years of advertising and SEO work. Here are a few steps business owners can take to remove bad reviews:
Contact the customer who wrote it
For physicians and even restaurant owners who know their frequent customers pretty well, it should be easy to determine who has written the review based on the username and experience described. If you are unable to reach out to the reviewer directly, many review sites allow the business owner to respond to a review right on the review site. Providing the reviewer with an e-mail address or phone number to reach you at, along with a promise to rectify the solution, will allow you to get in contact with the customer and ask that they remove the review once the problem has been fixed.
Contact the review site where it appeared
If you do not recognize the name of the customer, or even if the experience described is unlike anything that has ever happened in your business, the review might have been left by a disgruntled employee or a competitor. Reach out to the owner of the site where the fraudulent review appears and provide them with evidence of why you think it is fraudulent. If the evidence is enough, then the site owner will likely remove the bad review or filter it out.
Enlist the help of an Online Reputation Management Expert
Business owners typically lack the time and resources necessary to remove bad reviews. Reputation911 and its online reputation management solutions will help remove bad reviews by assigning our legal team to put pressure on review sites where fraudulent reviews appear. Additionally, we will implement the same proven strategies for obtaining more reviews from customers that we have implemented for past and current clients. By doing so, we will strengthen your company’s overall reputation so that future bad reviews do not cause as much damage. To find out more about what Reputation911 can do for your business, fill out the form on the right side of the screen for a free consultation.