Why Reputation Matters

Our reputations are built by many factors in the real world, but boil down to one thing – how other people view us. Forbes put it simply with their formula, “your actions + what others say about you = your reputation.”  

In this day and age, your online reputation is just as important as the one that’s created by word of mouth. Whether you’re trying to promote your small business, or you’re just an average Joe trying to get into online dating, what people find online about you plays a key role in how people perceive you. Because of this, there are many reasons why reputation matters both online and offline.

Why Reputation Matters

What is an online reputation?

A good reputation versus a bad reputation will play part in determining if people will look to you as a likable, trustworthy source. 

When you Google yourself, your business or your brand’s name online, what comes up in your search results? Are there negative reviews or positive reviews? Do your social media accounts pop up? Are there images or links to other sites that mention your name? All of those questions add up when calculating your reputation score. 

You know yourself best, but how does everyone else view you? Trying to view yourself through the eyes of someone who has never met you can be quite difficult. Typing your name into a search engine like Google gives you a sense of what others will find online about you. Do your search results paint you in a good light?

How do I calculate my reputation score?

Your reputation score can sometimes be a hard concept to grasp. When calculating your score, your results have nothing to do with your own views about yourself. Things like online reviews, social media results, news articles and website links are usually the first things to pop up on your first page of search results and are a good indicator of what type of score you have. 

There is always something you can do to improve your reputation score. Take a look at the first page of your search results. If the page is filled with good links and sites, you can continue to create fresh and relevant content to maintain these results. If your first page has links to one or two negative reviews about you, that will lower your score. If your entire first page is filled with results that paint you in a bad light, you’re most likely going to need crisis management

Being associated with negative search results can truly set you astray from some good opportunities in life. You’d be surprised at just how quickly someone can form judgements on you based on what they see associated with your name.

Why does online reputation matter for individuals? 

A good reputation can open many doors for you in both your professional and social life. Whether you’re interested in applying for a new job or college, or just want to network and make new friends and connections, reputation management is important in ensuring you succeed. 

With the help of digital marketing, a solid reputation management strategy can be implemented to create a positive image for yourself that highlights all of your best qualities, your work, your talents and your personality. Managing our own personal brands as individuals is a key tool in building trust with outside sources that have the ability to connect with us in some way online.

Why does online reputation matter for businesses?

A positive corporate reputation and company reputation are extremely important when it comes to building and nurturing successful business. 

A beautiful website that is built around networking your brand is a simple yet effective way to offer a form of customer support to the people you’re trying to reach. The great thing about the internet is that it never closes, it’s open 24 hours a day, 365 days a year.  

Building a trusted brand online business builds trust with your customers, and in turn a loyal connection. With that loyalty and trust, your business or brand naturally stands out from the rest, and rises to the top. When you have the ability to be better than the rest, it allows you to make profits at a higher price.

How brand reputation can drive sales and increase customer loyalty 

People want to trust where their money is going, and you build that trust by utilizing different tools and strategies. When new customers look your business up online, they trust online reviews due to unbiased opinion as a customer. Review sites play a huge factor in determining your score because your target audience does the speaking for you. Managing corporate reputations often looks to that target audience as a source of helpful information that helps you build a stronger brand that is made for long term success. 

Purchasing decisions that are made online also depend heavily on being able to trust your business through a positive reputation. The more your target audience trusts you, the more likely they are to buy your products or services. 

Not only is it important to build that trust, it’s just as important to maintain it. Successful companies take action daily to ensure their online reputation is up to par. 

How Often Companies Monitor their Online Reputation

Source: clutch.com

How to maintain a positive reputation online

The bottom line is, if people don’t trust you based on what they find online, your opportunities in life will be negatively affected as well. That is why your online reputation matters, and is absolutely crucial for building a successful business, or becoming a trusted professional who is set on reaching their own goals. Interested in taking the next step? We’re here to help you reach success! Let’s begin with a free consultation.