Category Archives: Brand Management

How Brands Communicate with Consumers

How Brands Communicate with Consumers

This post was most recently updated on June 11, 2020 Effectively communicating with your audience is important for any brand. Whether a fortune…
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Brand vs. Reputation: What is the Difference

Brand vs. Reputation: What’s The Difference?

Although sometimes the words “brand” and “reputation” are used interchangeably, there is a distinct and meaningful difference between the two. What Is A…
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The Dos and Don'ts of Social Media

8 Dos and Don’ts of Social Media during Covid-19

This post was most recently updated on July 20, 2020 Discover the right skills, tools, and knowledge with these 8 do’s and don'ts…
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How to Protect Your Brand During a Crisis

Protect Your Brand Reputation During a Crisis

This post was most recently updated on July 16, 2020 What is a Reputation Crisis? Chances are you’ve read a news story here…
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