Category Archives: Brand Management

Having a positive reputation is the #1 trust factor for consumers.  You could have the best product on the market, sky-high ethical standards,…

Your online reputation isn’t just what people say about you, it’s what they find when they search for you. Whether you’re a consumer…

Social media has created a fast-paced world where people constantly create and share content. Businesses can now leverage social media listening tools to…

In a competitive online market, Google Guaranteed can help local businesses stand out and capture users' attention. But how do you convey the…

If you're not using search engine optimization as part of your digital marketing strategy, you are missing out on potential customers. Most people…

Building a personal brand reputation for yourself can unlock many new opportunities to advance your career. Consistency is everything when you build your…

So you’ve discovered a competitor is bidding on your business name as a keyword.  You’re spending a good amount of money in ad…

Reputational risk refers to the harm that can occur to an organization's reputation. This is due to negative events, actions, or how people…

This post was most recently updated on August 7, 2023 Effectively communicating with your audience is important for your brand reputation. Whether a…

This post was most recently updated on April 1st, 2024.  Social media is a powerful way for brands to connect to their target…