It is no surprise that savvy business owners are increasing the emphasis they place on online reviews. Online reviews were ranked second in a recent Nielsen survey that asked respondents to rank the trustworthiness of certain information sources.
Online reviews play a big part in the success of online reputation management campaigns for businesses, as explained in our blog post about 3 reasons your online reputation management strategy needs online reviews.
Now we will take a look at how online reviews affect revenue:
Although advertising campaigns get customers to remember your company’s name, they will still search for you online before buying your products or services. Online reviews play a pivotal role in any company’s search results.Each positive review acts as its own advertisement, as reviewers praise everything from product quality to service, and even the atmosphere of your physical location. For example, the phrase, “try the new scones. They’re the best in the city!” carries more weight in an online review, where it feels like a testimonial, than it does in a print advertisement where it comes off as a gimmicky marketing tagline. Meanwhile, negative reviews can be as detrimental as a slanderous campaign. A poor experience detailed by a reviewer will convince individuals who read that review to look for another business.
Search Engine Optimization
Search engine optimization, or SEO, is the process of making a webpage rank higher in Google search results. Online reviews help in this process because the more reviews a business has, the more online mentions it has. When search engines such as Google see this high number of mentions, they recognize the business as more important than less-mentioned competitors. Thus a high number of online reviews, even if they are not all positive, will help businesses rank higher when customers search general phrases like “Boston dentists” or “Raleigh Mexican restaurants.” This SEO boost can also help in online reputation management, since reviews will push damaging content off of the first page of Google search results.
Most businesses have a webpage and many have a social media presence, but the majority of small businesses still have not done enough to build a credible reputation. A social media profile that has not been updated in over a year will leave customers wondering whether or not the business is still open. Customers who are researching businesses before leaving their house will choose to stay home or look for a more trustworthy business if they are not sure whether or not you are still open. However, a recent online review will signal to consumers that the business is still open, which will lead to more new customers walking in the door. Even a response to a negative review will boost credibility, because it shows that the business is transparent. A business that only has positive reviews is actually more suspicious, since customers know that not everyone can be pleased.
Businesses that wish to leverage the benefit of online reviews to not only improve their online reputation, but also to increase revenue, should purchase Reputation911’s online reviews package. We will increase the number of legitimate reviews being written for your business, and we will ensure that these accurate reviews will not be filtered by review sites. Reputation911 will also use its proven web visibility techniques to make sure that your positive reviews are seen more often by helping them rank higher in Google search results. To find out what Reputation911’s My Online Reviews product can do for your business, fill out the form on the right side of this screen or call 1-866-MY-REP-911 today for a free consultation.