What Is Celebrity Online Reputation Management?

Online reputation monitoring is needed by public figures now more than ever. As a celebrity, you are your own brand, and the way the public views you has a significant impact on your career.

What happens online these days is just as important as what happens in real life. Negative content and press spread like wildfire online. A social media post can go viral in seconds and threaten your reputation. Online reputation management helps to improve the way the public views you on a range of online media platforms.

Our team at Reputation911 has helped many high-profile clients confront challenges to their reputations. No matter what unique situation you are in, we will help you keep your private life out of the media.

Examples of Celebrity Reputation Crises

Cancel culture is rampant on the internet, and no celebrity is safe from it. Bad press and negative mentions on social media can be detrimental to celebrities. Here are a few celebrities who got canceled:

James Corden

James Corden is an English television personality, writer, comedic actor, and longtime host of The Late Late Show. This well-loved television host launched a fundraising campaign and supported his employees during the pandemic. Despite the positive press for these good deeds, he was still canceled in 2022.

New York City restaurant owner Keith McNally called James Corden out online due to “abusive” behavior toward the restaurant staff. McNally details the incidents in an Instagram social media post.

Corden received intense backlash on social media. Internet users were upset with his behavior and critiqued his comedic skills as well. Even after an apology to McNally, all was not forgiven on the internet. Recently, he made the decision to leave The Late Late Show in mid-2023.

Will Smith

Famously at the 2022 Oscars, Will Smith took to the stage after host Chris Rock made a joke about Jaden Pinkett Smith. Smith slapped Rock across the face live on television for millions of people to see. This incident divided Twitter – many claimed the joke was in poor taste and defended Smith, while others spoke out against his actions. Other celebrities even spoke out about the issue.

No matter which side of the debate you stand on, Will Smith’s image has been tainted and he is banned from Oscar ceremonies for the next 10 years.

Ellen DeGeneres

Longtime television host Ellen faced intense backlash when staff members spoke out in 2020 against a toxic work environment. Ellen is famous on television for her fun-loving, upbeat, and kind personality, but these allegations say that she is a different person off-camera.

The internet is now full of articles condemning her behavior. After intense public scrutiny, she faced declining popularity. In 2022 Ellen announced an end to The Ellen DeGeneres Show, which had been running for nearly two decades.

How Do Celebrities Practice Reputation Management?

Celebrities have one huge advantage when it comes to reputation management – their loyal fan base. Celebrities are famous because people adore them for one reason or another. Fame can be a double-edged sword – if you make people upset, you face potentially massive reputation damage.

However, your large following can also be extremely helpful in times of crisis. Showcasing all of the positive things you do goes a long way in the eyes of the public. If you are a celebrity in a reputation crisis, follow these tips to get in the good graces of your fans:

• Own up to any mistakes you have made – avoiding it will only cause more problems
• Give a public, heartfelt apology for any wrongdoings
• As a celebrity, you have to be mindful of your actions going forward and what you post online
• Keep on top of negative rumors and gossip – clear the air and handle it with grace
• Commit yourself to a good cause, such as a charity or foundation, that aligns with your values
• Be authentic and genuine about what you post online

What Is the Difference Between PR and Reputation Management?

As a celebrity, you might be wondering what the benefits are of hiring a reputation management company – especially if you already have a PR team. What do reputation management companies do that public relations specialists can’t?

Public relations teams are much more outward-facing. They manage relationships with media outlets, track media coverage, schedule interviews and events, and manage your messaging as a celebrity. In general, they manage a lot of what the public sees about you.

A reputation management company works in the background, supporting the goals of public relations. They work together to achieve the same goal, but reputation management fills in the gaps in public relations. Our work is more technical and involves using search engine optimization to promote positive online content and suppress negative content.

Celebrity Reputation Management Services

Through our range of specialized products and services, we give you back control over your online presence. Our services will have both an immediate and long-term positive effect on your online reputation.

Restore 

Our team will investigate every threat to our client’s reputation and attack each one head-on. We will remove as much negative and false content as possible from social media profiles and other online sources.

Promote

Our online search intelligence products work to ensure an accurate online image is being portrayed of you at all times. We utilize search engine optimization techniques to push positive content to the front of search engine results. This suppresses negative press so that internet users never see it.

Protect

Our team will conduct a complete due diligence investigation to identify and eliminate any threats to your reputation. Every measure is taken to mitigate the impact of negative content and control what people are seeing.

Monitor

With the latest tools and software, we can follow what anyone is saying about you online. Not only can we track online press, but we provide social media monitoring as well. From your biggest fans at Gawker to the ultimate public statement platform (Twitter), we have you covered.

When To Hire A Reputation Management Company

When repairing your online reputation on your own, it’s hard to know if what you are doing is effective – you can end up just making things worse. Don’t leave something as important as your reputation to chance – put it in the hands of the experts.

We know that every second counts when your name and personal brand are being attacked by negative comments and the press. To protect and manage your reputation, we are here 24 hours a day, 7 days a week. As a celebrity, your personal brand is your biggest asset, and our reputation management agency is here to protect it.

Reputation911 is here to give you back control over your image and make sure it remains an accurate reflection of you as a celebrity.

To learn more about how to clean up and protect your online image, visit our Reputation Management Products Page. Call us today for a confidential consultation with one of our Online Reputation Managers at 1-866-MY-REP-911