Who Needs Reputation Management?

With the internet living in the palms of our hands, Google has never been closer to use and find out every bit of information we need and answer all of our questions. We’re all private investigators these days, but what happens when someone else is doing their research on you?

Who Needs Reputation Management

When someone Googles your name or business, what are they going to find? Positive reviews, or negative reviews? Social media accounts that positively reflect your brand, or maybe they miss the mark? Images that aid in others ability to trust you, or do they send onlookers in the other direction? It all adds up when establishing your online reputation, and opens the door to the possibilities of reputation management

While reputation management is a relatively new term, reputation goes back as far as the beginning of man. Your reputation, no matter who you are, whether it related to your personal or professional life, is everything. Below, we list who needs to manage their reputation. Are you on this list?

  • Job seeker 
  • Entrepreneur 
  • Brand or business owner 
  • College-bound
  • Looking for a relationship 
  • Looking for a loan


Job Seeker

Looking for a job? Ever searched for a job? Think you’ll search for a new job in the future? We’re all job seekers at some point, and most often, multiple-times in our lives, and when we apply for positions, employers do their due diligence online to research background.

Potential employers take what they see online in social media, pictures, and other venues and and use this information to make a decision – for better or worse.

According to a study done by CareerBuilder, over 70% of all potential employers use social media to screen their candidates. Of that number, 54% of employers reported finding something that made them decide not to offer the candidate a position.

Social Media For Job Seekers


Thinking of starting a new enterprise, a new company or your dream business? Most creditors, investors, and potential clients will determine your worthiness by what they see said about you and your business: in social media, review sites, forums, you name it.

Brand or Business Owner 

Already own a business but your online reputation is lacking? Online reputation management strategy is a form of digital marketing in which your online presence is catered to reflect your brand or business in an accurate and positive light to help you target audience better understand your products and services and while improving your brand identity. 

Negative information like bad reviews or profiles and accounts that make your business appear untrustworthy may significantly impair your ability to be successful long term.

Working with a reputation management firm can greatly improve your business’s ability to connect with the right audience and ensure lasting connections with the right people. 


Are you a high school junior or senior working on college applications? If you have a bad rep online in social media, blogs, websites, images, etc. the colleges you are applying to will see it, and likely conclude that they don’t want an association with you.

Reputation management can help you remove negative content and repair your online reputation with improvements that will open up doors to success in your educational career and beyond. 

Looking For A Relationship 

Are you single and looking to date? Do you Google potential dates online before meeting up? Let’s be honest, mostly everyone does, and our potential date does it too.

Maybe you’re in a relationship and looking to become more serious, settle down. There’s no doubt that your spouses’ family and friends are also Googling your name. What they see will either allay their fears or send your spouse packing.

Looking for a loan

Are you a first-time home buyer, looking for car loan, business loan, or other large financial commitment? You might not think that banks care about your online reputation-but they too, are not ready to take a risk on someone of ill repute-whether it’s true or not.

And this list is far from exhaustive. If you are looking to get a promotion, impress new clients, or further your life in any way that includes people you do not know, your online reputation will come back time and time again to color and often, discredit your good name. This is your life, take control of the reputation that shapes it.