Tag Archives: brand management

How to Use Hashtags Effectively

Step 6: The Basics of Hashtags on Social Media Originating as just an ordinary symbol found on a telephone or typewriter, the hashtag has…
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Communicating Your Brand to Your Audience

Step 5: Building Your Social Equity In the media and internet based world, social equity is defined as the perceived value of a…
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Brand vs. Reputation: What is the Difference

Brand vs. Reputation: What is the Difference

Although sometimes the words “brand” and “reputation” are used interchangeably, there is a distinct and meaningful difference between the two. Brand is “the…
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