How Employers Evaluate Job Seekers

College graduation is upon us, which means thousands of bright-eyed recent graduates are beginning their job search. Each job seeker must recognize that his or her online reputation, how he or she is perceived online, will play a major role in their ability to land a job. The dynamics of searching for a job have [...]

Using Norton for Online Reputation Management

Norton sent shockwaves through the online reputation management industry on Tuesday when it announced a new product that allows customers to take control of the first result when someone searches your name on Google. While it is admirable to see a large company like Norton building awareness for the need for online reputation management, the [...]

3 Ways to Protect Your Online Reputation

Individuals and businesses are becoming more and more concerned about finding ways to protect their online reputation, and for good reason. When business owners search for their business in Google, it is becoming more common for them to find misleading content from disgruntled former employees, competitors or former customers. Meanwhile, individuals are finding that outdated [...]

3 Ways Online Reviews Affect Revenue

It is no surprise that savvy business owners are increasing the emphasis they place on online reviews. Online reviews were ranked second in a recent Nielsen survey that asked respondents to rank the trustworthiness of certain information sources. Online reviews play a big part in the success of online reputation management campaigns for businesses, as [...]

3 Places Where Your Online Reputation and Privacy are in Danger

The nature of the internet is constantly changing and much of the anonymity we used to enjoy when sharing thoughts and content online has since evaporated. There are a lot of places on the internet where one can do damage to his or her online reputation and compromise privacy without even realizing it. Here are [...]

Selling on Facebook

Even before the Facebook IPO puts its reputation in crisis, Facebook has generated a lot of talk about how businesses can monetize their Facebook fanbase. Facebook sold tokens to users, which could then be used to buy virtual gifts for friends or even to buy additional features in games like The Sims Social and Farmville. [...]

Doctor SEO & Online Reputation

Now more than ever before, doctors have to do a good job of marketing themselves and staying on top of their online reputation. Here is how online reputation management will help doctors’ practices: Online Reputation When seeking out a new physician, most individuals rely on referrals either from family/friends, their current doctors, or their healthcare provider. [...]

3 Tips to Clean Up Your Online Dating Profile

Recently we wrote about how to clean up your social media reputation on sites like Facebook, LinkedIn, and Twitter. Today we are focusing on how individuals can manage their reputation by keeping their online dating profiles clean. Online dating sites do big business, with match.com alone bringing in 29 million viewers so far this year. [...]

Local Google Search

These days, local search is becoming more and more important as local businesses try to attract new customers within their location. This post will tell you all that you need to know about the rise of: Local Google Search We have already focused quite a bit on the importance of having good online reviews. Nearly [...]