At the end of April, Google rolled out the new Google Penguin update to their search algorithm. This was a significant change for businesses as it finally punished those who were using black hat shortcuts to achieve a higher Google search ranking. Thanks to the hits that these less ethical businesses took, the playing field has been leveled and it is the perfect time for a business to increase its Google ranking to increase web visibility.
White Hat vs Black Hat SEO
To illustrate the effect that Google Penguin had on search engine optimization, you must consider the difference between “white hat” and “black hat” techniques. Google encourages businesses to use white hat techniques, which entails creating quality content and having others post links to that content on other websites and social media. Previously companies tried to game the system by using black hat techniques like stealing content and having a program spin (re-write) it using synonyms to make Google think that the content was fresh, or by spamming keywords in the HTML of their website.
These solutions were short-term fixes and would usually go like this: company hires black hat SEO firm to increase their Google ranking, firm uses black hat techniques, page rank increases, company pays firm, Google recognizes the techniques and corrects them in their next update, company is out the money they paid the unethical SEO firm and their page rank is back where it started, if not removed completely from Google as a penalty.
It’s Time to Increase your Google Ranking!
Reputation911 recognizes that this update has leveled the playing field in a way that makes it easier for businesses that wish to use white hat techniques to increase their Google ranking, as they are no longer competing with websites that were optimized with black hat techniques. Our business visibility package uses only white hat techniques to give your business a Google page rank that will not be lost with Google’s next search algorithm update, and a higher page rank means more potential customers coming to your website. Contact us today to learn what we can do for your business.