Consumers always prefer to do business with a company they trust. That trust is the by-product of having a good reputation, which is a benefit that no business should overlook.
Building a good reputation and managing it entails being able to:
Take Control of Your Reputation
In the past, businesses had to use a combination of PR and expensive advertising mediums such as print, radio, and television to manage their reputations. Today, business owners have found that they can use social media to manage a company’s reputation at a fraction of the cost. In order to manage their business reputations, business owners or their social media managers should use social media accounts so they have a way to take control of the conversation. A business owner can reinforce a positive reputation by posting about the company’s involvement in charitable and public service pursuits. Meanwhile, social media involvement can repair a bad reputation and build consumer trust by making the business more transparent. Social media is a vital part of any online reputation management strategy.
Respond Quickly to Reputation Attacks
In a time of crisis, a business needs to act quickly to minimize the damage to its reputation. Using proper online reputation management monitoring techniques, like setting up Google alerts, is a good way to make sure that a business owner is instantly aware of a new threat. From there, a business owner can respond quickly to manage his business reputation. If you followed the advice from the last bullet point, you can use those social media accounts to broadcast an official statement on the problem and to field any questions from concerned individuals.
A reputation hit does not always result from bad news; sometimes it can come from a single negative review placed on an online reviews site like CitySearch, Vitals, or Yelp. A proper response would require not only asking loyal customers to write positive reviews but also reaching out to the reviewer to see if you can rectify their problem. Often, reviewers will remove negative reviews if they feel that the business has made enough of an effort to try to fix the problem.
Allocate Enough Resources to Reputation Management
One does not need an entire PR firm to manage a business reputation, but unless he or she is ready and able to allocate enough resources to reputation management, then they would be better off with professional online reputation management products. Let Reputation911 be the specialized reputation management team your business needs. We will provide an experienced Engineering team that will develop a customized strategy to manage the reputation of your business. Additionally, our dedicated social media managers and content writers will increase the visibility of your business so that current and potential customers are aware of its outstanding business reputation.
Find out what we can do for your business, and hear more about what our online reputation management techniques have accomplished for other clients by filling out the contact form on the right side of this screen or by calling 866-MY-REP-911.