Alex Broches: Reputation Management for High Profile Individuals and Brands

In our last post, we had the chance to speak with “Internet Man of Mystery” Alex Broches about using a surge in buzz to boost your positive reputation. Today we take a look at the flip side of the coin: what does an individual or business do once they have built a strong online presence [...]

Alex Broches: Building a Reputation Amid Increased Attention

Reputation911 has spoken in our other blog posts about the importance of using reputation management to build a strong, positive reputation so that when the spotlight is on you or your business, you will not suffer reputation damage. Yet a crisis is not the only time when a spotlight shines on you or your business. [...]

How to Protect your Privacy and Security when Using Social Media – Part II

Two days ago I gave you 6 tips on how to protect your privacy and security on social media. Today I will give you 9 more. The world of Social Media can be exciting and frightening at the same time.  The power of “real-time” communication has enriched our lives and connected us instantly and inexpensively with people [...]

Selling on Facebook

Even before the Facebook IPO puts its reputation in crisis, Facebook has generated a lot of talk about how businesses can monetize their Facebook fanbase. Facebook sold tokens to users, which could then be used to buy virtual gifts for friends or even to buy additional features in games like The Sims Social and Farmville. [...]

3 Reasons Google Plus Local has Changed Reviews Forever

When Google transitioned Google Places to Google+ Local, it sent shockwaves through the industry as business owners scrambled to get ahead of competitors by getting set up on the new reviews site. However, many still have not grasped the scope of the change and why it matters to businesses. If you are still looking for [...]

5 ways to get the most out of Google Plus Local

We recently blogged about Google’s big announcement regarding online reviews and local search (Google Places Replaced by Google+ Local). Savvy business owners who want to stay ahead of their competitors have already created pages for their businesses. If you have not yet created a page for your business, you should take a look at our [...]

Foursquare Unveils new Mobile Foursquare

Recently Google announced that it is replacing Google Places with Google+ Local in order to keep up with local Google search trends. That announcement signaled to individuals within the mobile marketing, local business marketing, and online marketing industries that their three industries will soon be one and the same. Now another company is taking steps [...]

What is Brand Reputation?

Brand reputation refers to how a particular brand (whether for an individual or a company) is viewed by others. A favorable brand reputation means consumers trust your company, and feel good about purchasing your goods or services. An unfavorable brand reputation, however, will cause consumers to distrust your company and be hesitant about purchasing your [...]

Twitter Clean Up

As a follow-up to our popular post, Clean up Your Online Profile, we have created a blog series about cleaning up online profiles. Today we will provide tips for a successful: Twitter Clean Up The major social media networks have often been described in this way: Facebook is what you use to keep in touch [...]