3 Reputation Management Lessons for Startups

Last week  Reputation911 was able to attend Raleigh, North Carolina’s Internet Summit 2012. Speakers addressed a wide range of topics including advanced SEO strategies, increasing engagement with mobile apps, and the rise of cloud computing. The Internet Summit also had a separate event for startups, Startup Summit, where we were able to network with entrepreneurs [...]

How to Protect Your Brand Reputation During a Crisis

We have all read news stories about companies experiencing a brand crisis like a poorly worded tweet sent by an employee or even a disgusting video uploaded to YouTube by employees of a restaurant. All of us also watch to see how customers will respond as news of the crisis takes minutes to spread across [...]

Crisis Reputation Management

Crisis management can either make or break the future of a business. Today, it takes less than one second for a crisis to grow across social media channels. Whether it is because of a news story about an organizational leader stepping down, or an offensive remark by a company representative on social media, a business [...]

How to Protect your Privacy and Security when Using Social Media – Part II

Two days ago I gave you 6 tips on how to protect your privacy and security on social media. Today I will give you 9 more. The world of Social Media can be exciting and frightening at the same time.  The power of “real-time” communication has enriched our lives and connected us instantly and inexpensively with people [...]

Remove Bad Reviews

Businesses are becoming more and more in-tune with the importance of reviews. Online reviews not only improve the reputation of a business but also help individuals feel comfortable purchasing something from that business. If you or the owner of your business is still skeptical, consider these facts: According to eMarketer, online reviews are twelve times [...]

What is Brand Reputation?

Brand reputation refers to how a particular brand (whether for an individual or a company) is viewed by others. A favorable brand reputation means consumers trust your company, and feel good about purchasing your goods or services. An unfavorable brand reputation, however, will cause consumers to distrust your company and be hesitant about purchasing your [...]