Doctor Reviews Management

Online reviews are a powerful marketing tool as a recent study showed that consumers view online reviews as the second must trustworthy source of information, ahead of every form of online advertising you can imagine. A doctor with many positive reviews will see an influx of new patients while a single negative review could send [...]

How to Keep From Looking Like a Fool Online

Despite the multitude of websites that show people when they are acting like fools online, including We Know What You Are Doing (learn more) and the newly created Fire Me, individuals continue to make mistakes online that affect their job security, relationship status, and online reputation. Even though today is April Fool’s Day and you [...]

Doctors: What to Prescribe for a Negative Review

Recently we came across an article on Software Advice about how doctors can shift negative reviews to positive reviews (read the full article here). Online reviews continue to play a major role in reputation management as customers across many industries routinely check online reviews before visiting a business for the first time.  A report released [...]

Why Online Review Sites Want Your Customers to Write Negative Reviews

We have written extensively about why online reviews are so important to a business. For more information on a particular subject, visit one of these links: Managing Online Reviews (tips for business owners) 3 Ways Online Reviews Affect Revenue Remove Negative Reviews (a how-to) 3 Reasons Your Online Reputation Management Strategy Needs Online Reviews The [...]

How to Remove Negative Content

When negative content shows up about you online, the effects can be catastrophic to your online reputation. Whether it is something as simple as a grammatically incorrect post made in the comments section of a blog, or a news article that connects you to a crime, you will want to remove negative content before it [...]

What is Brand Reputation?

Brand reputation refers to how a particular brand (whether for an individual or a company) is viewed by others. A favorable brand reputation means consumers trust your company, and feel good about purchasing your goods or services. An unfavorable brand reputation, however, will cause consumers to distrust your company and be hesitant about purchasing your [...]

3 Reasons Your Online Reputation Management Strategy Needs Online Reviews

Online reviews are the new word of mouth marketing. With the plethora of online reviews sites it is easy for a business or professional to lose track of online reviews. Since nearly 97% of customers search for a product or service online before buying, a bad online reputation on these review sites can seriously hurt [...]